New Idea is strong this week in stores I have seen thanks to its Diana series. The same is true of the Australian Women’s Weekly with its stunning Diana souvenir - I’d be surprised if it is not a sell out.
The extra traffic generated as a result is providing us with an opportunity to push the magazine club card and remind customers of our exclusive loyalty proposition.
2 responses so far ↓
1 Steve // Jul 28, 2007 at 4:21 AM
We recieved our supply of Australian Womans Weekly today, but no sign of Diana. I guess we will have to wait a month. It is truely fascinating that after nearly 10 year since her tradgic death that there is still a hunger for these titles.
2 mark fletcher // Jul 29, 2007 at 12:00 PM
Steve, The interest in Diana is amazing. Right now we have at least six titles which feature her and I am sure more are on the way. Mark
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