Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Caravan double pack mystery

Mark
August 3rd, 2007 · No Comments

caravans.JPGCaravan World and Caravan Trader are two good titles with okay sales compared to other titles in the segment. We have both on the shelves at the same time and displayed in the same area. I am surprised, therefore, that we also have a double pack with the current issue of Caravan World and the previous issue of Caravan Trader. The cover price of this is $2.00 above the usual price of Caravan World. Why would I pay even $2.00 more for old caravan ads? Maybe I ma missing something – this seems very odd.

Category: magazines

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