This month’s Vogue magazine is a good example of why newsagents need to look at the best approach tom magazine display. The photo above is how Vogue is represented in traditional magazine fixturing. The top third of the cover is shown. While you can see the masthead, there is no view of the beauty of the cover.
Here is the cover in all its glory. Now I can see that the cover girl is Alice Burdeu, winner of Australia’s Next Top Model. The whole cover will sell more copied of this magazine than the top third.
Newsagents carrying more than 500 titles and their retail designers need to look at their magazine fixtures. This has happened in Europe and now is the time for Australia.
We need to demonstrate that we are magazine specialists with best practice magazine fixturing.
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