Read Ypulse. It’s a great resource by and for Gen Y from a media perspective. If you attended the ACP Magazines’ Connections Conference in Sydney last week you’ll know the importance of Gen Y to our channel.
Want to connect with gen Y?
Mark
August 28th, 2007 · 2 Comments
Category: Newsagency challenges
2 responses so far ↓
1 Jarryd Moore // Aug 28, 2007 at 10:39 PM
A great read. But i would be careful to filter though its Amercia-centric focus - some of this does not and won’t ever be apply in Australia.
2 mark fletcher // Aug 29, 2007 at 5:41 AM
Jarryd I agree re filtering. Given the importance of Gen Y on our businesses it’s a good starting point for many newsagents if only to shock them (us) into a new world.
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