Jarryd Moore has a timely and welcome poll at his news4newsagents blog asking whether the generic Sovereign branded product should be included in the GNS Christmas catalogue.
Regular readers here would know that I would prefer to see all newsagent stationery warehouses provide better support for national brands and less for house brands. Newsagents would be better served leaving the house brand game to the majors. Consumers think we are expensive so they are less likely to visit our shops looking for a lower cost house brand.
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