Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Girlfriend premiums

Mark
August 31st, 2007 · No Comments

girlfriend_oct07.JPGGirlfriend magazine wins an award for the number of tip one - giveaways - with this month’s issue. Bagged with every issue is Eyeliner DUO, Rexona antiperspirant, and Carefree tampons.

It’s a challenge to display with the gifts - the magazine is bulky and ungainly - but they are well suited to the target audience. They are ideal premiums even though three in one month is a surprise.

Some wags in our shop this morning were joking about the three gifts - making up all manner of stories. Ah, boys…

Category: magazines

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