Australian Newsagency Blog

As I blogged here on August 16, we are taking a different approach to some long shelf life titles such as Australian Open Gardens. We have now sold 18 copies when we would usually have sold 4 by now.

Most newsagents, on seeing a long shelf life title, will typically take a set and forget approach. We are now taking a different approach for some of these long shelf life titles and chasing sales in the first few weeks. With Open Gardens, the VTAC Guide and a couple of others it has worked. Finding the appropriate high traffic area space to drive sales is a challenge.