We were visited by a merchandiser yesterday who shifted three titles from impulse locations so they could better promote the titles they are paid to promote. I am annoyed because we select titles for these locations carefully. We are going to stop this and require the merchandisers to work with us.
Annoying merchandisers
Mark
September 11th, 2007 · 1 Comment
Category: magazines
1 response so far ↓
1 Jarryd Moore // Sep 11, 2007 at 3:49 PM
We have had the same problems in the past, in the supermarket, with reps. They turn up and begin to rearrange entire categories to suit their products. I can recall one that repetadly done this even after being asked not to - she was asked to leave and not come back.
We have made it celar to all our reps/merchandisers that they are not to change any layout. If they have suggestions and ideas great; we will take them under advisement and make a decision.
Your right to make merchandisers work with you - afterall, it is your store.
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