Australian Newsagency Blog

I like this magazine published by the people at Jamaica Blue and distributed through their outlets. It represents their brand well. Newslink have a smaller sized free magazine on the counter of their newsagencies. For several years newsagents had N-mag - a good over the counter giveaway title published by the ANF and subsidised by suppliers – this was the size of the Newslink magazine.

Today newsagents have nothing and I am wondering if it might be time for us to be in this space again. The challenge would be to publish something which works nationally. Given the considerable difference in what is a newsagency I suspect that it is a project best left to the marketing groups – where products and services are likely to be more consistent.

What I like about the Jamaica Blue publication is that it is readable with real articles and not just glorified advertising. Now, if only their coffee…