Australian Newsagency Blog

Thanks Commonwealth Bank for the free copy of BRW which arrived in the mail at the office yesterday. Don’t know what I did to deserve the gift - I am not currently a Commonwealth Bank customer.

The giveaway made me wonder how many free copies of BRW and other titles are sent out each week. As a newsagent I’d love it if these giveaways came with a pitch of - get BRW every week at your local newsagent! BRW is one of those titles, for me at least, where I’ll read it on impulse so a reminder that a retail purchase at a newsagency may fit my readership choice could work well.