Australian Newsagency Blog

Newsagents are starting to ask about and consider establishing websites to promote their businesses. Some have had sites for a year or more. As such consideration filters through the newsagency channel it would be timely for newsagents to look at how publishers are handling the online challenge. Jeff Jarvis writes about this at his BuzzMachine blog. He talks about the destination publishers need to create online. Newsagents cannot simply shift their offline model online.

On a different tack, Jarvis’ comments about paid content should sound an alarm bell to newsagents - our bricks and mortar model is built around a paid model.