In Hong Kong this morning I noticed one of the local newspapers was being sold in a plastic carry bag. That was to keep the newspaper and the free promotional pack of tissues together. Some were handed out as two items but most were given to customers pre bagged.
You can see the bagged newspapers to the left of the photo.
With so many newspapers, free and paid, here in Hong Kong I am not surprised at such giveaways. It’s interesting to see the bag approach given that all the giveaways in Australia are coupon based with the premium item being held being the counter.
I’d be surprised if this kind of promotional offer made its way to Australia but I am no expert.
1 response so far ↓
1 Sunny // Oct 5, 2007 at 3:40 PM
Hi, Mark.
Most of the free tissues are not good (expect in 7-11), many HK people do not take the “free” ones.
In late afternoon, and evening, they sold the newspaper 2 for $5 or $6 which is 40% to 50% off of cover price. That was in 2000. Many workers buy the paper on their way home.
Cheers,
Sunny
Leave a Comment