Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Women’s Health kicks

Mark
October 19th, 2007 · No Comments

womens_mens.JPGWomen’s Health, the new magazine launched by Pacific Magazines on Monday this week is kicking some huge goals based on sales data I am seeing. Sell through rates of 50% and above for a launch title not even seven days is fantastic by any measure. I have seen plenty of copies sold at the counter, as an impulse purchase - demonstrating the effectiveness of the Pacific marketing and advertising campaigns.

What is also fascinating is the kick Men’s Health is achieving as a result.

Category: magazines

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