This is how I’d like to display flat wrapping paper in any newsagency own from now on. Beyond the stunning look, customers love it – the product is easier to browse and easier to return to the fixture. It looks as if it is calling out take me take me. The angles fixture also makes it easier to display two designs in a single tray if you need to. The trays are made to order – so that the product is the hero.
Annualising sales since we first tested this approach seven months ago shows that we should generate close to $20,000 a square metre.
The idea for this display and the very specific measurements came from Ben Kay retail manager within my group.
Flat wrap is a magnificent newsagency margin line that is generally under sold. The display looks good Mark. One small comment / suggestion would be to colour block the display, it transforms literally while you are doing it, in front of your eyes so to speak. Phil Taylor lead the merchandising of this department by a mile.