We have created a small display of magazine titles relating to TV shows at one of our register points. It’s working a treat with some of the slower moving titles selling off this stand on impulse.
We run displays like this weekly, featuring different categories and, as the photo shows, titles not usually displayed together but with some connection. We choose the display focus based mainly on team member suggestions.
A key element of the display is the border. It tells our customers what the display is about.
Too many newsagents take the set and forget approach to magazines. My view is that change is critical - hence our focus of time and resources on displays such as this one.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment