Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Three magazines for the price of two

Mark
October 26th, 2007 · 8 Comments

This limited time offer from Supanews is now six weeks old. It’s being promoted near our new newsagency in Frankston.

mags342.JPG

Category: magazines

8 responses so far ↓

  • 1 Peter Bunton // Oct 26, 2007 at 8:22 PM

    And…?

  • 2 mark fletcher // Oct 27, 2007 at 7:47 AM

    It’s a free country and they can do anything they want. My concern is that they are significantly diluting the value of a category on which newsagents rely and I felt it worthy of coverage here.

    On a personal level, they are permitted to promote this near my newsagency but I would not be permitted to promote my newsagency near theirs. Sure, this is a landlord issue, but it is worth noting nevertheless.

  • 3 clem // Oct 27, 2007 at 8:49 AM

    I agree with peter and ????

  • 4 Peter Bunton // Oct 27, 2007 at 12:16 PM

    OK. Why aren’t you allowed to promote yours near theirs?

  • 5 mark fletcher // Oct 27, 2007 at 2:33 PM

    Landlord rules, unfortunately.

  • 6 Jarryd Moore // Oct 28, 2007 at 12:36 AM

    Mark,

    What are the terms and conditions of the offer?

    If all 3 magazines were of the same value, wouldn’t the offer be loss making? The free magazine would have to retail at 2/3 of the cost of the average of the first two just to cover costs.

  • 7 Matt // Oct 28, 2007 at 8:23 AM

    I doubt that landlord rules would prohibit you from advertising near there store! Maybe your just not trying hard enough with the landlords.

    I just think this is petty jealousy … it is all fine and well for you to introduce loyalty cards. Does this not have a similar effect.

    Worry about your business let them worry about theres.

  • 8 mark fletcher // Oct 28, 2007 at 9:46 PM

    Matt go back to my post - I’m not jealous.

    The 3 for 2 deal is poor business in my view but they’re welcome to try what they like.

    On the landlord point, thanks for the judgment.

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