This limited time offer from Supanews is now six weeks old. It’s being promoted near our new newsagency in Frankston.
Three magazines for the price of two
Mark
October 26th, 2007 · 8 Comments
Category: magazines
This limited time offer from Supanews is now six weeks old. It’s being promoted near our new newsagency in Frankston.
Category: magazines
8 responses so far ↓
1 Peter Bunton // Oct 26, 2007 at 8:22 PM
And…?
2 mark fletcher // Oct 27, 2007 at 7:47 AM
It’s a free country and they can do anything they want. My concern is that they are significantly diluting the value of a category on which newsagents rely and I felt it worthy of coverage here.
On a personal level, they are permitted to promote this near my newsagency but I would not be permitted to promote my newsagency near theirs. Sure, this is a landlord issue, but it is worth noting nevertheless.
3 clem // Oct 27, 2007 at 8:49 AM
I agree with peter and ????
4 Peter Bunton // Oct 27, 2007 at 12:16 PM
OK. Why aren’t you allowed to promote yours near theirs?
5 mark fletcher // Oct 27, 2007 at 2:33 PM
Landlord rules, unfortunately.
6 Jarryd Moore // Oct 28, 2007 at 12:36 AM
Mark,
What are the terms and conditions of the offer?
If all 3 magazines were of the same value, wouldn’t the offer be loss making? The free magazine would have to retail at 2/3 of the cost of the average of the first two just to cover costs.
7 Matt // Oct 28, 2007 at 8:23 AM
I doubt that landlord rules would prohibit you from advertising near there store! Maybe your just not trying hard enough with the landlords.
I just think this is petty jealousy … it is all fine and well for you to introduce loyalty cards. Does this not have a similar effect.
Worry about your business let them worry about theres.
8 mark fletcher // Oct 28, 2007 at 9:46 PM
Matt go back to my post - I’m not jealous.
The 3 for 2 deal is poor business in my view but they’re welcome to try what they like.
On the landlord point, thanks for the judgment.
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