Basic as it is, here how we promote selected Darrell Lea lines at our busiest lottery counter. We refresh this small display daily and change the products on offer several times a week.
Everyone likes to treat themselves once in a while and why not when they have bought a winning lottery ticket?
Tiny actions like this, using product placement to drive the up-sell, works better than what they do at Coles and Safeway petrol outlets - I am so over being harangued about buying their candy deals.
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