Even though our range is small, these foreign Christmas cards sell very well.
Our view is that if we want to be a destination for cards, we need to cater to all possible niches, including foreign language cards. We do sell foreign language newspapers after all so it makes sense.
What we have not mastered is how we can locate these cards near our foreign language newspapers to maximise the up-sell opportunity - not that we need to as they sell very well.
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