I love Cadbury singles … on many fronts. Yes, I love the chocolate, that is a given. I also love the way they are pitching the product - 99 calories. I also love that it is priced so that I can sell this to soak up change from a newspaper purchase. This is the perfect up-sell for a newsagency.
Would you prefer a chocolate in your hand to some silver? Chocolate of course! Good retailers will make these Cadbury Singles work beautifully for them. We hope to.
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