Australian Newsagency Blog

Woman’s Day’s Everyday Food is taking off. We are having considerable success with this title at the lottery counter and next to Woman’s day - as well as in the food section of our magazine display. It’s a title we’re happy to give prime display real-estate to since it is fresh and speaks to the traditional newsagency customer.

Analysis for data from our Forest Hill store shows that this title is rarely sold alone - suggesting that it is the add-on purchase to one of the weeklies. This is why we co-locate it, to grad the impulse purchase. Even though it is an odd size and therefore difficult to display conveniently alongside other food titles, I am overall happy with Everyday Food.