We have experienced VIP shopping nights in a couple of our newsagency locations in the last week. The numbers tell me they are a success – even after allowing for the costs of being open and the discounts provided. Given that consumers think newsagencies are expensive, it’s good we participate in any activity which shows we have a value proposition compared to other retailers.
I have noticed high street centres running VIP nights as well as the usual mix of shopping centres. If you haven’t tried a VIP night, have a crack.
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