Australian Newsagency Blog

We are obsessive in chasing incremental sales off the back of our top selling items, especially for magazines. This started years ago when we had our old newspaper stand made and even though it is looking worn today, it still works in selling extra copies of whatever magazines we promote above the Herald Sun and The Age.

TV Week works well in this situation (as the photo shows) and we cycle it through every few weeks - in addition to being in the ACP basket builder stand and in the usual magazine aisle location.

Not all magazines respond to being placed in an impulse location. We only focus on strong brands which are well supported with advertising. We can’t have the impulse opportunity be a barrier.