I go on a bit about the need for the store to up sell rather than people behind the counter. This photo shops one unit we are experimenting with. Newspaper customers are presented with two magazine offers.
My feeling is that this type of unit is an effective way to get a magazine sale with a newspaper - the key is magazine title selection. We’re playing with three changes to the magazine titles during the week: Monday, Wednesday and Friday.
I suspect the title mix would be different based on demographics.
1 response so far ↓
1 Jarryd Moore // Nov 25, 2007 at 7:50 PM
We recieved this stand last week, unfortunatly we just cant use it yet.
Aside from its upselling ability, it is remarkably space efficiant in comparison to traditional newspaper fixtures. Not to mention that it is far more visually appealing.
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