Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Now the election is over…

Mark
November 25th, 2007 · No Comments

Many newsagents will be pleased the election is over, they expect Christmas sales to kick in from this week. Not all have experienced a slow lead up to Christmas - probably 50% of the ones I have spoken with.

Thre are many theories as to why elections seem to slow business or at least stunt what we would have expected as a Christmas rush this time of the year. The one which makes sense to me is that since news is a key focus in our businesses and election news is often negative, it is hard to capture the spending spirit of the season.

Category: Newsagency challenges

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