Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Christmas magazine tip

Mark
November 27th, 2007 · No Comments

christmas_mags.JPGPutting the Christmas editions of Food Ideas, Good Taste and Table next to each other and next to our top selling weeklies is working a treat. They will sell out today or tomorrow.

When putting magazines in a such a premium space we look for titles which compliment each other and are likely to encourage multiple title purchase. Yes, we obsess about magazines. We see every unplanned purchase as a victory.

Category: magazines

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