Australian Newsagency Blog

Darrell Lea sent out another fax about its liquorice promotion today, this time apologising for poor communication with its non-company stores. It is disappointing that it has taken three days to respond but worse that they do not see how disrespectful their action in only promoting corporate stores is. Non corporate outlets like mine seem to be of little interest to Darrell Lea.

I love the Darrell Lea product and have been happy to have it at my Forest Hill store for years. This year, however, they have botched their licensee relationship and I wouldn’t be surprised to see some quit as a result.