Calendar season is going great for us. sales are strong with no discount to be seen. After a disasterous 2005/06 season when we joined the discount bandwagon we regrouped and in 2006/07 did good business in the lead-up to Christmas. This year we are tracking even better numbers.
While some customers ask if we are discounting, few walk away looking for a cheaper calendar elsewhere. The keys are range and service - no surprise there. If you have the special interest calendar people want, a couple of dollars makes no difference.
Two years on from our horror year, it’s clear that a good range well cared for is more important and more valuable for the business than discounting early in the season.
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