Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

The Age losing identity

Mark
December 5th, 2007 · No Comments

The Beaurepairs Direct ad stuck on the front page of The Age newspaper today obscures a chunk of the name of the newspaper.

age_dec05.JPG

This is a disappointing win for the advertising sales department and bean counters over what should be a proud newspaper masthead.

In the US and Europe newspaper editors would not allow this to happen and if it did, there would be a public outcry.

Category: newspaper masthead desecration

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