People’s Friend magazine is wonderful. Its readers are loyal, often happily waiting if an issue is late because of a delay getting stock from the UK. While the good price ($2.95) helps the success of People’s Friend, the content is the real key - it perfectly targets its demographic. I use the title to build good sales of other titles - People’s Friend is one of those honey pot titles I talk about, titles which draw people and off of which you can boost other titles.
This blog post is not about People’s friend however. It’s about those titles which stand out in their category, almost unexpectedly, off of which you can build more success.
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