Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Luxury Homes not a luxury

Mark
December 20th, 2007 · No Comments

home_design.JPGLuxury Home Design Collectors Edition is a good exampl of what is wrong with magazine distribution in Australia. The long shelf life - six months, it’s size - close to 4cm, it’s cover price - $15.00, and the scale our model - driving, I estimate, a sell through rate of around 40% in most newsagencies.

Titles like this make up the 65% of magazines which are cash-flow negative for newsagents.

Category: Newsagency challenges · magazines

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