Luxury Home Design Collectors Edition is a good exampl of what is wrong with magazine distribution in Australia. The long shelf life - six months, it’s size - close to 4cm, it’s cover price - $15.00, and the scale our model - driving, I estimate, a sell through rate of around 40% in most newsagencies.
Titles like this make up the 65% of magazines which are cash-flow negative for newsagents.
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