Australian Newsagency Blog

Being the hands on (obsessive) type, I’m spending many hours each day at the moment in and moving between our newsagencies at Forest Hill and Frankston, the newsXpress corporate store at Watergardens and the three Sophie Randall stores. The thrill of this is seeing Christmas retail from many perspectives, especially on categories common to each business: cards, wrap, diaries and calendars. I’ve learnt more about demographics and customers in the last few weeks as a result of this and am excited to play more in 2008.