I have been pouring over our numbers this afternoon and our decision to bring in extra calendar, book and card stock for our Boxing Day Sale has paid off across each of our stores. Sales in the three departments on which we focused are up more than 300% on last year since the sale started December 26 - and the base was good. There is no doubt that the excitement around the sale has boosted other categories such as magazines.
Boxing Day sale strategy works
Mark
January 4th, 2008 · No Comments
Category: newsagency marketing
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