Australian Newsagency Blog

I am not the only newsagent complaining that since ACP Magazines took an investment position in OK! magazine Australia, supplies had been cut back. Some newsagents complain of selling out. OK! is a title with a slow decay over the seven day on-sale period - slower than other weeklies. This slower decay in newsagencies means that having good supplies until the end of the on-sale is important - otherwise we cannot adequately display the title and draw interest.

If the publishers of OK! want to grow sales in newsagencies they need ot go back to the supply model of prior to the ACP investment.