The lack of follow up by other media outlets and newsagents had let the Myki story thud to the ground. If we wanted to really get traction on this, there needed to be consistent and loud follow up in other media outlets - a rally of newsagents could have done this, especially if it were at a ticket platform. The lack of immediate follow up means that the benefits of the excellent coverage in the Herald Sun of two days ago are minimised.
Myki story dead
Mark
January 5th, 2008 · No Comments
Category: Newsagency challenges
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