Australian Newsagency Blog

It is fascinating watching customers interact with our new range of music cards based on names.  Yesterday, twice I saw people choose a card and take it across the shop to pay it for someone browsing magazines.  Beyond getting people interacting with product, it adds a bit of theatre to the location in the store where the card is played, others around look up - all good stuff in retail.

We are fortunate that this range is not in too many stores in our centre.  If that changes I would not expect the same level of excitement (and sales) from customers.