The Brand Power ad for Bic pens and markers on TV last night closed with the tag line: check out the range of Bic stationery at your local supermarket now. I guess there is no point in newsagents carrying the Bic product anymore. I’d guess that across our retail network we have in excess of $2,000,000 of Bic product - recieving not one cent of advertising support for our shingle.
Bic forgets newsagents
Mark
January 14th, 2008 · No Comments
Category: Stationery · supplier arrogance
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment