Australian Newsagency Blog

The promotional material from the ACP magazines Connections folks is disappointing this week. Great Summer Reading is, at best, soft. It promotes several unrelated titles and the summer connection is weak at best - most of the titles are not strong on summer features.

It’s as if someone decided to promote a range of titles and need to promote a connection. If it were up to me, I’d have canned the idea.

Now, before the Connections people complain about what I’ve written, take a moment to understand that I want kick-arse promotional material which is relevant to my customers and respects the valuable real-estate I have set aside. Great Summer reading does not respect my investment. Some titles may even get a sales kick by being in this space - however, the marketing types ought to have come up with something better.