Australian Newsagency Blog

I’m sitting in a room next to where a first for Australian newsagents is taking place. Fifteen newsagents from around the country are participating in a training session on Magazine Management using the Tower Systems software for newsagents.

The photo shows what’s on the screen in the room where Jonathan Tay and Michael Elvey, hosts for the meeting, are located here in Elsternwick.

All fifteen participants are either at home or in the back room of their business. This is what is unique about this training session - it’s the industry’s first such online training event.

Tower is using the world leading Web Ex webinar technology to manage this and its forthcoming newsagentb training events - to cut the cost of training for newsagents and make training more widely accessible. There is no cost for newsagents - including a toll free line for the audio content.

Short training sessions like this one - it runs for an hour - regularly offered are the way to go for time-poor newsagents. It boosts compliance and gets newsagents mixing with each other who would not usually do so.

Tower will be announcing more sessions on Magazine Management and other newsagent specific topics later this week. This afternoon, the company is hosting its first user meeting - more of a general Q&A session as opposed to the training currently underway.