Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Bit late for a diary

Mark
January 28th, 2008 · No Comments

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We received more copies of the Australian Country Collections 2008 Diary today.  While I am pleased that they have delayed billing and have provided 33% commission instead of the usual 25%, it’s not enough.  For us to move these diaries we need to be offering at least 25% off.  The publisher ought to have provided this stock to newsagents at between 60% and 75% off.  This is what more mainstream publishers are offering for 2008 diaries now.  This scale out, without request by the newsagent, is an abuse of our retail network.  It is a good example of an unfair magazine supply model.

Category: magazines

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