Australian Newsagency Blog

Valentine’s Day is an opportunity to shine around the Darrell Lea brand. These boxes of chocolates work very well next to the card display. I especially like that the folks at Darrell Lea have provided the range with a slim stand - to enable it to fit with greeting card and other Valentine’s day displays.

While those in young love will go more for plush or similar, dare I say, soppy, gifts, the more mature in love will go for an exquisite box of chocolates - to release those endorphins. Hmmm, endorphins reduce the eaters sensitivity to pain. Now I understand why chocolate works on Valentine’s Day!

We dohave balance in our Valentine’s Day offer: cards, choloolate, mugs, plush and books.  All categories are performing well for us.