Thanks to Steven Denham’s blog, I found this image of an ad from The Sun from London last weekend. The free DVD promoted in the newspaper can only be redeemed from one of three major retailers. This reminded me of the promotions run in Adelaide by News Ltd’s Adelaide Advertiser where redemption was through BP.
Newsagents, here in Australia and in the UK, are an important channel for newspaper publishers. They need to nurture and support the channel at every opportunity and not drive people away.
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