We have dotted our floor with these stickers, leading to our Valentine’s Display. It’s part of the newsXpress Valentine’s Day marketing collateral. Steal a kiss it says. I haven’t seen many kisses stolen - maybe closer to the big day.
I like the idea of the floor sticker because it encourages interactivity. The stickers make a nice difference from t-shirts and other traditional seasonal marketing.
1 response so far ↓
1 Jarryd Moore // Feb 2, 2008 at 10:40 PM
I agree. Placed strategically these can influence the flow of traffic, leading customers in directions not usually taken. It gives the ability to have customers venture to sections not usually browsed.
It also makes customers look downward. Great from a merchandising point of view, given that the bottom shelf is generally considered the second least browsed space (the top shelf is the worst)
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