The partworks year kicked off yesterday with a couple of launches. The one we are most interested in is BBC Classic Drama as we feel it best connects with our demographic.
To promote Classic Drama we have created a display in the entrance which sees 80% of traffic into and out of our store. It stands alone with good space on either side.
There is no point in promoting this in the usual partworks area - new issue partworks are high impulse purchases, hence the location.
Partworks customers are efficient in newsagencies. A couple of years ago I collated data from more than 100 stores and found partworks customers to be twice as likely to purcahse other items in a newsagency compared to those purchasing a regular magazine. This is a key reason we are happy to heavily promote new partworks.
Some reading this will want to comment about supply issues as causing too much grief for partworks. I agree it is a problem. However, I am confident that more effort is being brought to the table to resolve this than at any time in the past.
2 responses so far ↓
1 Maddy // Mar 15, 2008 at 9:19 AM
I am trying to get Part of the BBC Classic Drama collection. My local newsagent can’t get any more of them. Can I buy Part 2 online?
Appreciate any help.
2 mark // Mar 15, 2008 at 9:52 AM
Marry newsagents can get part 2. Ask again and have them ask their distributor. Mark
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