Australian Newsagency Blog

We’re running a get fit campaign at our busiest counter with this display of men’s fitness and muscle magazines. We also have packs of the Fit Deck - a fitness exercise program which benefited from some coverage in the herald Sun a few weeks back - on the side of the stand.

We figured that with life almost back to normal - school holidays over, work under way etc - it was a good time to visit men’s fitness. We were curious, however, to find more titles in the fitness category for women than men. We are currently looking at other titles with which to expand the segment.

By counting stock and controlling replenishment we track its effectiveness over the regular location.