We’re embracing every possible greeting card season in our newsagencies, no matter how small or seemingly irrelevant to our customers.
If we want to be known as the card specialists it’s only appropriate we back this with commitment. Take Mothering Sunday - Mother’s Day in the UK (March 2 this year) - we have our cards up and, sure enough, they are selling.
What is especially nice is the thanks from customers who are happy that we remembered a season which is important to them. It’s an opportunity to reinforce our point of difference.
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