Kudos to Andrew Symonds for his success in the IPL bidding in India overnight. I’m especially happy given that Symonds is on the cover of the latest issue of Alpha sports magazine. In response to the amazing bidding result for Symonds, we’ve placed Alpha in a high traffic area to capture heightened interest over the next few days. It’s the kind of opportunistic action we need to take as retailers. Hopefully it works and sales of Alpha kick as a result.
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