Australian Newsagency Blog

I was interested to see this sign in the centre where we have our newsagency in Frankston. My initial reaction was wow, great promotion for Real Living. Then I realised it was an ad for K-Mart. At least that’s what I think it is.

I’d prefer to see our shop connected with this. We sell the magazine. Sure, K-Mart does too but their real focus is the products in the magazine.

Now when I look at the magazine on our shelves I feel as if we are promoting K-Mart. I know we’re not directly but this connection between the magazine and K-Mart is pretty strong.