Australian Newsagency Blog

I’ve never heard of fashion tape before and when I found out it was the giveaway with OK! magazine this week (an exclusive newsXpress promotion) I was, well, surprised.  It turns out, it’s the tape is the ultimate fashion accessory, helping keep closed attached to the body when otherwise they might fall off.  Now that I understand, I can see it’s a smart giveaway - especially since this is th week of the Academy Awards.  Knowing the back story of a giveaway can help make it more successful.