Australian Newsagency Blog

We are promoting our range of St Patrick’s Day cards away from the usual card display in one of our newsagencies. Our view is that some people may buy a card as an impulse and not as a destination purchase - hence this small display at the counter. We’ll move it around a bit including to thelottery counter where we expect it to be a hit.

Promoting small card seasons like this at the counter makes sense. Otherwise people have to remember the small season and then go hunting for the cards. Right now, St Patricks is overwhelmed by Easter cards in the regular card fixturing.