Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Thomas The Tank at Easter

Mark Fletcher
February 26th, 2008 · No Comments

thomas_the_tank.JPGEaster is close and we have our Darrell Lea range out including this Thomas The Tank package. It includes an activity as well as the egg which is good. I’m curious about the management of brands such as Thomas since we access the eggs from one place, cards and bags from another, books another and toys another. While it’s impractical to have them all come through one supplier, it would be good if there was a more co-ordinated approach.

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Category: confectionary · marketing

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